Brand Experience
ºÚÁÏ³Ô¹Ï has developed and refined our brand experience over time. When consistently aligning our brand promise and elements, we create a brand experience that meets audience expectations and leads to organic brand loyalty.
Three Core Brand Experiences
ºÚÁϳԹÏ’s primary audiences include current learners, employees, donors, industry partners, supporters and alumni. We offer these primary audiences three main brand experiences, each consisting of different academic and cocurricular offerings.
Foundational Experience
The foundational experience covers the structure, mission and values of the university. It’s what we do, who we want to be and how we show up for our community. The foundational experience includes:
- Strategic direction: The university mission, vision, imperatives and priorities
- Brand value: How we define the quality of our academic and cocurricular offerings
- Community values: How we define the quality of our brand experiences
Academic Experience
The academic experience is our main offering, the concrete benefit members of our community receive from ºÚÁϳԹÏ. The academic experience includes:
- Academic programs: ºÚÁϳԹÏ’s core offering
- Faculty: The resource behind our core offering
- Research: The output of our resources and core offering
- Nexus: ºÚÁϳԹÏ’s connections, networks and local environment
Community Experience
The community experience is the holistic, interpersonal benefit our audiences receive from being part of the ºÚÁÏ³Ô¹Ï community. This includes:
- Academic and community support and resources
- Leadership and development
- Enrollment management
- Health and wellness
- Operations, systems and facilities
The brand experience works alongside the brand elements to create a cohesive, audience-centric experience for all Buffs.