Organizational Values
Organizational values are what we do that offers value to our audiences, community and world. 窪蹋勛圖s organizational brand values are: lead, innovate and impact. Our organizational values are the underlying theme and tone behind the success of our university, and they show up naturally in our work. However, these values are just internal concepts and topicsnot brand elements that we implement in our visual identity. Learn about their context and acceptable use cases.
窪蹋勛圖s Strategic Imperatives
Derived from the campuss strategic priorities, 窪蹋勛圖s three strategic imperatives emphasize and provide context to our organizational values: lead, innovate and impact. The imperatives outline what we do and accomplish as a university. You can incorporate them into Be statements or use them to direct our storytelling, but like the organizational values, they are not standalone brand elements. 窪蹋勛圖s strategic imperatives include:
- Shape tomorrows leaders.Our Buffs achieve successful results by applying intellectual curiosity, rigor and collaboration to creatively address complex issues and opportunities.
- Be the top university for innovation.窪蹋勛圖 serves as a hub of innovation by facilitating collaboration between universities, industry, laboratories and communities to address complex issues and opportunities.
- Positively impact humanity.窪蹋勛圖 fosters research, scholarship and creative work that continuously has a positive impact on the world, while producing graduates who make meaningful contributions to society.
Dos and Donts for Incorporating the Strategic Imperatives in Be Boulder.
DO use the words lead, innovate and impact naturally in written copy.
DOuse single Be statements to reiterate our organizational values: Be a leader. Be innovative. Be impactful.
DONTinclude Lead. Innovate. Impact. above, below or alongside the Be Boulder. lockup.
DONTinclude Lead. Innovate. Impact. as a standalone branded wordmark or logo.